---
title: "Messenger: Why are Emails Going to Spam?"
description: "# Why are Emails Going to Spam? Email is a tricky business. Email service providers like Gmail and Yahoo are constantly tweaking their algorithms to ensure users only see **relevant** emails in their inbox. Here are some things you can do to…"
url: "https://mjssoftware.com/docs/why-are-emails-going-to-spam/"
updated: "2022-10-10"
category: FAQs
---

# Messenger: Why are Emails Going to Spam?

# Why are Emails Going to Spam?

Email is a tricky business. Email service providers like Gmail and Yahoo are constantly tweaking their algorithms to ensure users only see **relevant** emails in their inbox.

Here are some things you can do to ensure your emails make it to the inbox.

## Send plain text emails only.

Use Messenger's plain text email editor only. This is the easiest way to improve your deliverability right away. Fancy HTML emails perform up to **30% WORSE** than their plain counterparts.

![](https://d33v4339jhl8k0.cloudfront.net/docs/assets/5da8c7e42c7d3a7e9ae2b0ba/images/5dcb7b372c7d3a7e9ae3dfe0/file-DxpqX1Ps9W.png)

## Avoid too many links & images.

If you have more than 3 links in the main body of your email, that's a red flag. Try to limit your content to a few links and images at most.

## Test your email with a Spam Tester.

See if your email is triggering any spam alerts by testing it with a spam tester. Sending an email to [https://www.mail-tester.com/](https://www.mail-tester.com/) will show why it may be considered spam.